The image is made to order, tailored to us. An ideal, on the other hand, has a claim on us. It does not serve us; we serve it. If we have trouble striving toward it, we assume the matter is with us, and not with the ideal.
Daniel J. Boorstin (1914-2004) American historian, professor, attorney, writer
The Image: A Guide to Pseudo-Events in America, 5.2 (1961)