The old idea that words possess magical powers is false; but its falsity is the distortion of a very important truth. Words do have a magical effect — but not in the way that magicians supposed, and not on the objects they were trying to influence. Words are magical in the way they affect the minds of those who use them. “A mere matter of words,” we say contemptuously, forgetting that words have power to mould men’s thinking, to canalize their feeling, to direct their willing and acting. Conduct and character are largely determined by the nature of the words we currently use to discuss ourselves and the world around us.

Aldous Huxley (1894-1963) English novelist, essayist and critic

Words and Their Meanings (1940)