It doesn’t make any sense, but I once truly believed that if I had to stand in line for twenty minutes to have a package gift-wrapped it actually gave the recipient more pleasure.

Jean Kerr (1922–2003) American author and playwright [b. Bridget Jean Collins]

Essay (1970 ca.), “I Saw Mommy Kicking Santa Claus,” Penny Candy
    (Source)

Originally published in McCall's Magazine, but I cannot pin down the issue; possibly Vol. 95, No. 3 (1967-12).