He beares the bell in all respects who good with sweete doth minge:
Who can in delectable style good counsaile with him bring.
His bookes the stationers will bye, beyonte Sea it will goe,
And will conserve the authors name a thowsand yeare, and mo.
[tr. Drant (1567)]

But he hath every suffrage can apply
Sweet mix'd with soure, to his reader, so
As doctrine and delight together goe.
This book will get thee Socij money; this
Will passe the Seas; and long as Nature is
With honour make the far-known Author live.
[tr. Jonson (1640), l. 490ff]

But he that joyns instructions with delight,
Profit with pleasure, carries all the Votes;
These are the Volumes that enrich the Shops,
These pass with admiration through the World,
And bring their Author an Eternal fame.
[tr. Roscommon (1680)]

Profit and pleasure, then, to mix with art,
To inform the judgment, nor to bend the heart,
Shall gain all votes; to booksellers shall raise
No trivial fortune, and across the seas
To distant nations spread the writer's fame,
And with immortal honours crown his name.
[tr. Francis (1747)]

But he who precept with amusement blends,
And charms the fancy while the heart he mends,
Wins every suffrage. Rarely shall he miss
To enrich the Sosii with a piece like this:
Seas shall it traverse, and the writer's page
Hand down his glories to a distant age.
[tr. Howes (1845)]

He who joins the instructive with the agreeable, carries off every vote, by delighting and at the same time admonishing the reader. This book gains money for the Sosii; this crosses the sea, and continues to its renowned author a lasting duration.
[tr. Smart/Buckley (1853)]

But he who, mixing grave and gay, can teach
And yet give pleasure, gains a vote from each:
His works enrich the vendor, cross the sea,
And hand the author down to late posterity.
[tr. Conington (1874)]

He wins all suffrages who, while he charms.
Instructs the soul, the heart to virtue warms,
And so what ministers to use unites
With what is beautiful in all he writes.
These are the works on which the Sosii thrive,
That cross the seas, to times remote survive.
[tr. Martin (1881)]

He meets with acceptance everywhere who blends the practical with the pleasant, by equally delighting and instructing the reader. Such a book enriches the Sosii, travels across the sea, and confers immortality on its famous author.
[tr. Elgood (1893)]

He has won every vote who has blended profit and pleasure, at once delighting and instructing the reader. That is the book to make money for the Sosii; this the one to cross the sea and extend to a distant day its author's fame.
[tr. Fairclough (Loeb) (1926)]

He wins every vote who combines the sweet and the useful,
Charming the reader and warning him equally well.
This book will bring in money for Sosius and Son,
Booksellers, travel across the sea, and extend
Its author's fame a long distance into the future.
[tr. Palmer Bovie (1959)]

The poet winning every vote blends the useful with the sweet,
giving pleasure to his reader while he offers him advice.
His book will make the Sosii money and travel overseas,
and far into the years ahead extend its author's name.
[tr. Fuchs (1977)]

Tame sense with a dash of sugar,
Storke your reader's cheeks while you box his ears.
Then everyone reads you, your royalties mount
Like gushing oil, foreigners run for your latest title
And read you long after you've turned to dust.
So: make your own memorial!
[tr. Raffel (1983 ed.)]

He who provides to all both profit and pleasure
Wins everybody's vote; his book will bring
Money for bookstore owners and fame across
The seas and down the years to the author himself.
[tr. Ferry (2001)]

Everyone votes for the man who mixes wholesome and sweet,
giving his reader an equal blend of help and delight.
That book earns the Sosii money; it crosses the ocean,
winning fame for the author and ensuring long survival.
[tr. Rudd (2005 ed.)]

Who can blend usefulness and sweetness wins every
Vote, at once delighting and teaching the reader.
That’s the book that earns the Sosii money, crosses
The seas, and wins its author fame throughout the ages.
[tr. Kline (2015)]

He wins every hand who mingles profit with pleasure, by delighting and instructing the reader at the same time.
[ed. Bartlett's]

Though, even if there were no such great advantage to be reaped from it, and if it were only pleasure that is sought from these studies, still I imagine you would consider it a most reasonable and liberal employment of the mind: for other occupations are not suited to every time, nor to every age or place; but these studies are the food of youth, the delight of old age; the ornament of prosperity, the refuge and comfort of adversity; a delight at home, and no hindrance abroad; they are companions by night, and in travel, and in the country.
[tr. Yonge (1856)]

But even if we had no promise of such great fruit as we have, if we were led to study merely for the sake of the pleasure afforded us by study itself, you would nevertheless, I think , come to the conclusion that this mental recreation was a most humane and liberal one. For there are other studies which belong neither to all times, nor to all ages, nor to all places; but these studies strengthen youth and divert age, adorn prosperity, and afford a refuge and a solace in adversity; are a pleasure to us at home, and no hindrance abroad; they spend the night and roam about and rusticate with us.
[tr. M'Donogh Mahony (1886)]

[...] Such studies nourish us in youth, and entertain us in old age; they embellish our prosperity, and provide for us a refuge and a solace in adversity ; they are a delight at home, yet no embarrassment abroad; they are with us throughout sleepless nights, on tedious journeys, in. our country retreats.
[tr. Harbottle (1897)]

Even if this so great advantage should not be shown, and if delight only is sought from these studies, however, as I think, you should judge (that) this employment of the mind (is) most humane and liberal. For other (occupations) are (suited) neither (for) all times, Even if this so great advantage should not be shown, and if delight only is sought from these studies, however, as I think, you should judge (that) this employment of the mind (is) most humane and liberal. For other (occupations) are (suited) neither (for) all times, foster youth, delight old age, adorn prosperity, in adversity they offer refuge and comfort, they delight (us) at home, they do not hinder (us) outside [abroad], they pass the night with us, they travel abroad, they go to the country (with us).
[tr. Dewey (1916)]

But let us for the moment waive these solid advantages; let us assume that entertainment is the sole end of reading; even so, I think you would hold that no mental employment is so broadening to the sympathies or so enlightening to the understanding. Other pursuits belong not to all times, all ages, all conditions; but this gives stimulus to our youth and diversion to our old age; this adds a charm to success, and offers a haven of consolation to failure. In the home it delights, in the world it hampers not. Through the night-watches, on all our journeying, and in our hours of country ease, it is our unfailing companion.
[tr. Watts (Loeb) (1923)]

And yet if so great a profit were not held out to them, and if enjoyment only were sought from such studies, still, I fancy, you would decide that this is the mind's most refined and liberal relaxation. The other classes of enjoyment are not for every time or every age or every situation, but these pursuits are the food of youth and the charm of age; they are the ornament of prosperity, and lend a refuge and comfort to misfortune; at home they are a pleasure, abroad they are no hindrance; they are with us by night, upon our journeys, at our country seats.
[tr. Allcroft/Plaistowe (c. 1925)]

But if such great fruit as this did not result, and if pleasure alone were sought from these studies, still in my opinion you should judge this relaxation of mind most refining and most liberalizing. For other relaxations are not suitable for every season, age, and place, but these studies nourish youth and delight old age; they are an ornament in prosperity, and furnish a refuge and a solace in adversity; they are a delight at home and not a hindrance abroad; they pass the night, travel afar, or go to the country with us.
[tr. Guinach (1962)]

But if this clear profit [of studying literature] is not clear and if entertainment alone should be sought from these pursuits, I still believe that you would judge them the most humanizing and enlightening exercise of the mind. For other activities do not partake in all times, all ages, and all places -- reading literature sharpens us in youth and comforts us in old age. It brings adornment to our successes and solace to our failures. It delights when we are at home and creates no obstacle for us out in the world. It is our companion through long nights, long journeys, and months in rural retreats.
[tr. @sentantiq (2019)]

A fondness for reading changes the inevitable dull hours of our life into exquisite hours of delight.
[E.g. (1900)]

To love to read is to exchange hours of ennui for hours of delight.
[E.g. (1936)]

To love to read is to make an exchange of the inevitable hours of boredom in one's life, for some delightful hours.
[tr. Clark (2012)]

For there is a certain Set of such as assume to themselves the name of Philosophers, who are said to have Books enough in Latin, which I do not despise, for I have never read them; but because the Authors profess themselves, that they write neither with distinction of Terms, nor distribution of Parts, nor elegancy of Language, nor any Ornaments; I neglect to give that reading which is no ways delightful
[tr. Wase (1643)]

For there is a farther certain tribe who would willingly be called philosophers, whose books in our language are said to be numerous, which I do not despise, for indeed I never read the: but because the authors themselves declare that they write without any regularity or method, without elegance or ornament: I do not choose to read what is so void of entertainment.
[tr. Main (1824)]

For there is a certain race, who wish to be called philosophers, whose Latin books, indeed, are said to be numerous, which I have no contempt for, really, because I never read them; but, since their authors themselves profess to write without either order or method, ornament or elegance, I neglect a reading which affords me no delight.
[tr. Otis (1839)]

For there is a certain class of them who would willingly be called philosophers, whose books in our language are said to be numerous, and which I do not despise, for indeed I never read them: but still because the authors themselves declare that they write without any regularity, or method, or elegance, or ornament, I do not care to read what must be so void of entertainment.
[tr. Yonge (1853)]

There is, indeed, a certain class of men who want to be called philosophers, who are said to have written many Latin books, which I do not despise, because I have never read them; but inasmuch as their authors profess to write with neither precision, nor system, nor elegance, nor ornament, I omit reading what can give me no pleasure.
[tr. Peabody (1886)]

There is a certain class of authors, who wish to be called philosophers, and who have apparently published many books in Latin. I do not, indeed, condemn them, because I never read them, but because they themselves confess that they have not written their books clearly or in a well-arranged manner, nor elegantly or with any ornament. I avoid the sort of reading which offers no enjoyment.
[tr. @sentantiq (2015)]

There exists a class of men who lay claim to the title of philosophers and are said to be authors of a great many books in Latin. These I personally do not despise, for the reason that I have never read them; but as the writers of these books on their own admission avoid in what they write a systematic approach, due subdivision, correctness, or a polished style. I have no interest in reading what brings no pleasure.
[tr. Davie (2017)]

Now it is possible, that one may have true Conceptions, and yet not be able to express his Notions in proper Terms; but for a man to commit his thoughts to writing for the publick, who can neither put them in due method, nor illustrate them with clear Proofs, nor by any delightful Ornaments entertain his Reader, is the part of one that at no rate abuses his own time, and the benefit of Writing. Here∣upon they read their own Books among themselves, nor doth any one else meddle with them, but they that expect allowance to write after the same loose fashion.
[tr. Wase (1643)]

For indeed it may be that a man may think well, and yet not be able to express his thoughts elegant; but for any one ot publish thoughts which eh can neither methodize, nor illustrate nor entertain his reader, is an unpardonable abuse of letters and retirement: they, therefore, read their books to one another, which were never taken up by any but those who claimed the same privilege of writing.
[tr. Main (1824)]

For it may very well happen, that a man may think rightly, and yet be unable to give utterance to his sentiments with sufficient elegance. But, for any one to consign his thoughts to letters, who can neither arrange them with method, nor make them intelligible by illustration, nor attract the reader with any delight, is the part of a man who rashly abuses both his leisure and literature. And, therefore, let them read their books themselves with their friends; nor let them be touched by any, except by those who are like to need the same indulgence for the same license in writing.
[tr. Otis (1839)]

One may think correctly, yet be unable to give elegant expression to what he thinks; and in that case for a man to commit his thoughts to writing when he can neither arrange them, nor illustrate them, nor attract readers by anything that can give them delight, is the part of a man who outrageously abuses both leisure and letters. Such writers read their own books with their intimate friends, nor does any one else touch them except those who crave for themselves like liberty of writing.
[tr. Peabody (1886)]

Even when they have their arguments in order, they don't express them with any flair. They waste their free time -- and do a discredit to literature -- when they commit thoughts to writing without knowing how to arrange or enliven them or give any pleasure to the reader. And so they just end up reading each other's books! No one pays attention to them except people who hope to qualify for the same writer's licence.
[tr. Habinek (1996)]

But it can happen that someone may have a good thought which he cannot express well.
[tr. @sentantiq (2016)]

It is possible for a man to hold the right views but be incapable of expressing these with any elegance; but that anyone should entrust his thoughts to writing, without the ability to arrange them or to express them with clarity, or to attract the reader by offering him some pleasure, is characteristic of a man who is making an ill-disciplined misuse of both leisure and writing. The result is these fellows read their own books to their own circle and no one touches them except those who wish to be permitted the same freedom in writing.
[tr. Davie (2017)]

Altogether, I think we ought to read only books that bite and sting us. If the book we are reading doesn't shake us awake like a blow to the skull, why botehr reading it in the first place? So that it can make us happy, as you put it? Good God, we'd be just as happy if we had no books at all; books that make us happy we could, in a pinch, also write ourselves. What we need are books that hit us like a most painful misfortune, like the death of someone we loved more than we love ourselves, that make us feel as though we had been banished to the woods, far from any human presence, like a suicide. A book must be the ax for the frozen sea within us. That is what I believe.
[tr. Pawel (1984)]

If the book we are reading does not wake us, as with a fist hammering on our skulls, then why do we read it? Good God, we also would be happy if we had no books and such books that make us happy we could, if need be, write ourselves. What we must have are those books that come on us like ill fortune, like the death of one we love better than ourselves, like suicide. A book must be an ice axe to break the sea frozen inside us.
[E.g. (1987)]

The books we need are the kind that act upon us like a misfortune, that make us suffer like the death of someone we love more than ourselves, that make us feel as though we were no the verge of suicide, or losrt in a forest remote from all human habitation -- a book should serve as the ax for the frozen sea within us.
[tr. Rahv (1952)]

A book should be an ice-axe to break the frozen sea within us.
[E.g.]

A book must be an ice-axe to break the seas frozen inside our soul.
[E.g.]

But (General-like) Masters of Feasts reveal
That temper by cross hits, the good conceal.
[tr. "I. W. Esq"; ed. Brome (1666)]

But as in Captains oft ill chance reveals
The Entertainers Wit, which good conceals.
[tr. Creech (1684)]

Good fortune hides, adversity calls forth,
A landlord's genius, and a general's worth.
[tr. Francis (1747)]

But then a host's, like a commander's, skill,
Obscured by good success, shines forth in ill.
[tr. Howes (1845)]

But adversity is wont to disclose, prosperity to conceal, the abilities of a host as well as of a general.
[tr. Smart/Buckley (1853)]

But yet misfortune will bring forth to view the talents of a host as of a general, as will success conceal the same.
[tr. Millington (1870)]

Adversity has the effect of eliciting talents, which in prosperous circumstances would have lain dormant.
[E.g. (1872)]

But gifts, concealed by sunshine, are displayed
In hosts, as in commanders, by the shade.
[tr. Conington (1874)]

But as with a commander, so with a host -- it is rough weather that discovers the genius, fair weather puts it out of sight.
[tr. Wickham (1903)]

But one who entertains is like a general: mishaps oft reveal his genius, smooth going hides it.
[tr. Fairclough (Loeb) (1926)]

But the host plays a role like the general's:
when things go wrong, his genius comes most into play;
When the going is smooth, you'd never know he had any.
[tr. Palmer Bovie (1959)]

But a party-giver's talent, like a general's, comes out
in case of trouble, lies hidden when the going's good.
[tr. Fuchs (1977)]

But giving a banquet is like fighting a battle:
A general's real talents show when he's losing, not winning in a walk.
[tr. Raffel (1983)]

But such adversities reveal,
while prosperities conceal, the true qualities
of a host which are like those of a general.
[tr. Alexander (1999)]

But as with a general so with a host: adverse fortune
has a way of revealing his genius; good fortune obscures it.
[tr. Rudd (2005 ed.)]

But as with a general, so a host: adversity
Often reveals his genius, success conceals it.
[tr. Kline (2015)]