Language both reflects and shapes society. Culture shapes language and then language shapes culture. Little wonder that the words we use to talk to each other, and about each other, are the most important words in our language: they tell us who I am, they tell us who you are, they tell us who “they” are.

Rosalie Maggio (1944-2021) American writer

Unspinning the Spin: The Women’s Media Center Guide to Fair and Accurate Language, “Writing Guidelines / Introduction” (2014)
    (Source)

The first sentence (and much of the groundwork for the overall work) is included in her The Bias-Free Word Finder: A Dictionary of Non-Discriminatory Language, Introduction (1992).

The source link is to the web page that the WMC set up for the book.