When the conduct of men is designed to be influenced, persuasion, kind, unassuming persuasion, should ever be adopted. It is an old and true maxim “that aa drop of honey catches more flies than a gallon of gall.” If you would win a man to your cause, first convince him that you are his sincere friend. Therein is a drop of honey that catches his heart, which, say what you will, is the great high-road to his reason, and which, when once gained, you will find but little trouble in convincing his judgement of the justice of your cause, if indeed that cause really be a just one.
Abraham Lincoln (1809-1865) American lawyer, politician, US President (1861-65)
Speech, Washingtonian Temperance Society, Springfield, Illinois (22 Feb 1842)
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Quotations about:
appeal to emotion
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Policies are judged by their consequences but crusades are judged by how good they make the crusaders feel.
Thomas Sowell (b. 1930) American economist and political commentator
Compassion vs. Guilt, and Other Essays (1987)
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I must say I’m not very fond of oratory that’s so full of energy it hasn’t any room for facts.