The image is made to order, tailored to us. An ideal, on the other hand, has a claim on us. It does not serve us; we serve it. If we have trouble striving toward it, we assume the matter is with us, and not with the ideal.

Daniel J. Boorstin (1914–2004) American historian, professor, attorney, writer

The Image: A Guide to Pseudo-Events in America, 5.2 (1961)