Even personal tastes are learned, in the matrix of a culture or a subculture in which we grow up, by very much the same kind of process by which we learn our common values. Purely personal tastes, indeed, can only survive in a culture which tolerates them, that is, which has a common value that private tastes of certain kinds should be allowed.

Kenneth Ewart Boulding (1910-1993) American economist, educator, poet, philosopher

“Economics As A Moral Science,” American Economic Review (Mar 1969)
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