I believe that you can reach the point where there is no longer any difference between developing the habit of pretending to believe and developing the habit of believing.
Umberto Eco (1932-2016) Italian semiotician, essayist, philosopher, novelist
Foucault’s Pendulum, ch. 87 (1988) [tr. W. Weaver (1989)]
(Source)
See also Hawthorne.