Hire and promote first on the basis of integrity; second, motivation; third, capacity; fourth, understanding; fifth, knowledge; and last and least, experience. Without integrity, motivation is dangerous; without motivation, capacity is impotent; without capacity, understanding is limited; without understanding, knowledge is meaningless; without knowledge, experience is blind. Experience is easy to provide and quickly put to good use by people with all the other qualities.

Dee W. Hock (b. 1929) American businessman

In M. Mitchell Waldrop, “Dee Hock on Management,” Fast Company (Oct/Nov 1996)
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