If the headline asks a question, try answering “no.” Is This the True Face of Britain’s Young? (Sensible reader: No.) Have We Found the Cure for AIDS? (No; or you wouldn’t have put the question mark in.) Does This Map Provide the Key for Peace? (Probably not.) A headline with a question mark at the end means, in the vast majority of cases, that the story is tendentious or over-sold. It is often a scare story, or an attempt to elevate some run-of-the-mill piece of reporting into a national controversy and, preferably, a national panic. To a busy journalist hunting for real information a question mark means “don’t bother reading this bit.”

Andrew Marr (b. 1959) Scottish journalist and political commentator
My Trade (2004)

See Betteridge.

Added on 5-Feb-14 | Last updated 5-Feb-14
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