The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink.

George Orwell (1903-1950) English writer [pseud. of Eric Arthur Blair]

Essay (1946-04), “Politics and the English Language,” Horizon Magazine
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