Government service must be attractive enough to lure our most talented people. It must be challenging enough to call forth our greatest efforts. It must be interesting enough to retain their services. It must be satisfying enough to inspire single-minded loyalty and dedication. It must be important enough to each individual to call forth reserves of energy and enthusiasm.
John F. Kennedy (1917-1963) US President (1961-63)
Message to the Federal Service, Civil Service Journal (Jan-Mar 1961)