One can often be in doubt about the effect of a word or a phrase, and one needs rules that one can rely on when instinct fails. I think the following rules will cover most cases:

1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
2. Never use a long word where a short one will do.
3. If it is possible to cut a word out, always cut it out.
4. Never use the passive where you can use the active.
5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
6. Break any of these rules sooner than say anything outright barbarous.

George Orwell (1903–1950) English journalist, essayist, writer [pseud. of Eric Arthur Blair]

Essay (1946-04), “Politics and the English Language,” Horizon Magazine
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Writing advice for "expressing and not for concealing or preventing thought."