Silence is not damage control. Silence is standing by hoping that if you don’t pay attention to the fires and the water rushing into the hold, it will all magically go away. Swift, forthright, honest communication: that’s damage control. Because what’s usually damaged most in a crisis is trust, and you can only be trusted if you show yourself trustworthy.

graham ericsson
Graham Ericsson (b. 1961) American technologist, writer, aphorist
Journal (2004-05-31)