One ought to be both feared and loved, but as it is difficult for the two to go together it is much safer to be feared than loved, if one of the two has to be wanting. … And men have less scruple in offending one who makes himself loved than one who makes himself feared; for love is held by a chain of obligation, which men being selfish, is broken whenever it serves their purpose, but fear is maintained by a dread of punishment which never fails.

Niccolò Machiavelli (1469-1527) Italian politician, philosopher, political scientist
The Prince, ch. 17 (1513) [tr. Ricci (1903)]
    (Source)

Alt. trans.: "Is it better to be loved than feared, or the reverse? The answer is that it is desirable to be both, but because it is difficult to join them together, it is much safer for a prince to be feared than loved, if he is to fail in one of the two. ... Men have less hesitation in injuring one who makes himself loved than one who makes himself feared, for love is held by a chain of duty which, since men are bad, they break at every chance for their own profit; but fear is held by a dread of punishment that never fails you." [tr. Gilbert (1958)]
Added on 3-Oct-11 | Last updated 21-Jan-20
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