To give people pleasure in the things they must perforce use, that is one great office of decoration; to give people pleasure in the things they must perforce make, that is the other use of it.

William Morris (1834-1896) British textile designer, writer, socialist activist

“The Decorative Arts: Their Relation to Modern Life and Progress,” Lecture (4 Dec 1877)
    (Source)

Morris' first public lecture. Later published as "The Lesser Arts" in Hopes and Fears for Art (1882).