Popular art is normally decried as vulgar by the cultivated people of its time; then it loses favour with its original audience as a new generation grows up; then it begins to merge into the softer lighting of “quaint” and cultivated people become interested in it, and finally it begins to take on the archaic dignity of the primitive.

Northrop Frye (1912-1991) Canadian literary critic and literary theorist
Anatomy of Criticism, “Mythical Phase: Symbol as Archetype” (1957)
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