Defenceless villages are bombarded from the air, the inhabitants driven out into the countryside, the cattle machine-gunned, the huts set on fire with incendiary bullets: this is called pacification. Millions of peasants are robbed of their farms and sent trudging along the roads with no more than they can carry: this is called transfer of population or rectification of frontiers. People are imprisoned for years without trial, or shot in the back of the neck or sent to die of scurvy in Arctic lumber camps: this is called elimination of unreliable elements. Such phraseology is needed if one wants to name things without calling up mental pictures of them.
George Orwell (1903-1950) English writer [pseud. of Eric Arthur Blair]
Essay (1946-04), “Politics and the English Language,” Horizon Magazine
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Quotations about:
euphemism
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In our time, political speech and writing are largely the defence of the indefensible. Things like the continuance of British rule in India, the Russian purges and deportations, the dropping of the atom bombs on Japan, can indeed be defended, but only by arguments which are too brutal for most people to face, and which do not square with the professed aims of political parties. Thus political language has to consist largely of euphemism, question-begging and sheer cloudy vagueness.
George Orwell (1903-1950) English writer [pseud. of Eric Arthur Blair]
Essay (1946-04), “Politics and the English Language,” Horizon Magazine
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The middles cleave to euphemisms not just because they’re an aid in avoiding facts. They like them also because they assist their social yearnings towards pomposity. This is possible because most euphemisms permit the speaker to multiply syllables, and the middle class confuses sheer numerousness with weight and value.
Paul Fussell (1924-2012) American cultural and literary historian, author, academic
Class (1983)
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To a linguist, the phenomenon is familiar: the euphemism treadmill. People invent new “polite” words to refer to emotionally laden or distasteful things, but the euphemism becomes tainted by association and the new one that must be found acquires its own negative connotations. “Water closet” becomes “toilet” (originally a term for any body care, as in “toilet kit”), which becomes “bathroom,” which becomes “rest room,” which becomes “lavatory.” “Garbage collection” turns into “sanitation,” which turns into “environmental services.” The euphemism treadmill shows that concepts, not words, are in charge. Give a concept a new name, and the name becomes colored by the concept; the concept does not become freshened by the name. (We will know we have achieved equality and mutual respect when names for minorities stay put.)
Steven Pinker (b. 1954) Canadian-American cognitive psychologist, linguist, author
“The Game of the Name,” New York Times (5 Apr 1994)
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Lying is an indispensable part of making life tolerable.
Bergen Evans (1904-1978) American educator, writer, lexicographer
Quoted in “The Euphemism: Telling It Like It Isn’t,” Time (19 Sep 1969)
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Sometimes misquoted with the words "Euphemisms persist because," but these are non-quoted text leading up to the quotation.