And the worst commercial of any, bar none, is the dramatized doctor-pitchman in a white medical coat who juggles test tubes and ponderously exhorts you to do what his “patients” do. Perhaps this is the natural evolution of the old traveling snake-oil shows, but then, at least, the hucksters did sleight of hand and a few buck-and-wings before launching into the pitch.
Rod Serling (1924-1975) American screenwriter, playwright, television producer, narrator
Patterns, Introduction (1957)
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I don’t really believe there exists a “good” form of commercial. There are some that are less distasteful than others, but at best they’re intrusive. And even in the most absolutely palatable form, they thrust a cleaver into the overall effect of a television drama — and they do it three times during its all too brief playing, and even more during the 90-minute shows.
Rod Serling (1924-1975) American screenwriter, playwright, television producer, narrator
Patterns, Introduction (1957)
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A Martian can say things that a Republican or a Democrat can’t.
Rod Serling (1924-1975) American screenwriter, playwright, television producer, narrator
Quoted in Anne Serling, As I Knew Him: My Dad, Rod Serling (2013)
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On being able to slip more controversial television script ideas past networks and sponsors if done in a science fiction or fantasy setting.
There are those in the industry who believe broadcasting can move men, and even some who believe it could move mountains, but they are outnumbered by those who believe all it has to do is move goods.
Alexander Kendrick (1910-1991) American journalist
Prime Time: The Life of Edward R. Murrow (1969)
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That’s what I hate about the war on drugs. All day long we see those commercials: “Here’s your brain, here’s your brain on drugs”, “Just Say No”, “Why do you think they call it dope?” … And then the next commercial is “This Bud’s for yooouuuu.” C’mon, everybody, let’s be hypocritical bastards. It’s okay to drink your drug. We meant those other drugs. Those untaxed drugs. Those are the ones that are bad for you.