To a linguist, the phenomenon is familiar: the euphemism treadmill. People invent new “polite” words to refer to emotionally laden or distasteful things, but the euphemism becomes tainted by association and the new one that must be found acquires its own negative connotations. “Water closet” becomes “toilet” (originally a term for any body care, as in “toilet kit”), which becomes “bathroom,” which becomes “rest room,” which becomes “lavatory.” “Garbage collection” turns into “sanitation,” which turns into “environmental services.” The euphemism treadmill shows that concepts, not words, are in charge. Give a concept a new name, and the name becomes colored by the concept; the concept does not become freshened by the name. (We will know we have achieved equality and mutual respect when names for minorities stay put.)
Steven Pinker (b. 1954) Canadian-American cognitive psychologist, linguist, author
“The Game of the Name,” New York Times (5 Apr 1994)
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Quotations about:
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I think perhaps the most important problem is that we are trying to understand the fundamental workings of the universe via a language devised for telling one another when the best fruit is.
The profit of books is according to the sensibility of the reader. The profoundest thought or passion sleeps as in a mine, until an equal mind and heart finds and publishes it.
Ralph Waldo Emerson (1803-1882) American essayist, lecturer, poet
“Quotation and Originality,” Letters and Social Aims (1876)
So the universe is not quite as you thought it was. You’d better rearrange your beliefs, then. Because you certainly can’t rearrange the universe.
Isaac Asimov (1920-1992) Russian-American author, polymath, biochemist
Nightfall (1990) [with Robert Silverberg]
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Next to the originator of a good sentence is the first quoter of it.
Ralph Waldo Emerson (1803-1882) American essayist, lecturer, poet
“Quotation and Originality,” Letters and Social Aims (1876)
For an idea ever to be fashionable is ominous, since it must afterwards be always old-fashioned.
George Santayana (1863-1952) Spanish-American poet and philosopher [Jorge Agustín Nicolás Ruíz de Santayana y Borrás]
Winds of Doctrine (1913)
