We learn more quickly and bring back to mind more readily
The things we laugh at than those we respect and revere.[Discit enim citius, meminitque libentius ilud
Quod quis deridet, quam quod probat et veneratur.]Horace (65–8 BC) Roman poet, satirist, soldier, politician [Quintus Horatius Flaccus]
Epistles [Epistularum, Letters], Book 2, ep. 1 “To Augustus,” l. 262ff (2.1.262-263) (14 BC) [tr. Palmer Bovie (1959)]
(Source)
On why he declines to write epic poetry: because he doubts his talents, and the public will remember only if it's a bad poem. Which is especially problematic if the poem is about someone (like Augustus) still alive.
(Source (Latin)). Other translations:A man may soner beare awaye and rather kepe in mynde
The thinge deryded, then that is prayse worthie in his kynde.
[tr. Drant (1567)]For Readers so malicious now are growne,
What's bad they'll con, what's good they let alone.
[tr. W. P.; ed. Brome (1666)]For what's derided by the Censuring Crowd,
Is thought on more than what is just and Good.
[tr. Creech (1684)]For quickly we discern,
With ease remember, and with pleasure learn,
Whate'er may ridicule and laughter move,
Not what deserves our best esteem and love.
[tr. Francis (1747)]For sooner caught and steadier to abide
On memory's tablet that which we deride,
Than what revere.
[tr. Howes (1845)]For one learns sooner, and more willingly remembers, that which a man derides, than that which he approves and venerates.
[tr. Smart/Buckley (1853)]For easier 'tis to learn and recollect
What moves derision than what claims respect.
[tr. Conington (1874)]For we learn quicker, gladlier recollect
What makes us laugh, than what commands respect.
[tr. Martin (1881)]The subject of our zeal sooner hears of, and is more inclined to remember, that which any one laughs at in the production than what he approves of and eulogizes.
[tr. Elgood (1893)]For a man learns more quickly and remembers more easily that which he laughs at, than that which he approves and reveres.
[E.g. (1907)]For one sooner learns
And easier remembers such concerns
As men deride that those men favor lend
And venerate.
[tr. A. F. Murison (1931); ed. Kramer, Jr. (1936)]For we all more quickly learn and easily remember
the poems we scorn than those we approve of and respect.
[tr. Fuchs (1977)]And writers of foolish poems often find
They're vividly and scornfully remembered.
[tr. Ferry (2001)]For a thing that causes merriment is always sooner learnt
and longer remembered than what commands respect and approval.
[tr. Rudd (2005 ed.)]Men remember more quickly, with greater readiness,
Things they deride, than those they approve and respect.
[tr. Kline (2015)]
Quotations about:
remembering
Note not all quotations have been tagged, so Search may find additional quotes on this topic.
CALVIN’S DAD: Why is it I can recall a cigarette ad jingle from 25 years ago, but I can’t remember what I just got up to do?



