One of the saddest lessons of history is this: If we’ve been bamboozled long enough, we tend to reject any evidence of the bamboozle. We’re no longer interested in finding out the truth. The bamboozle has captured us. It’s simply too painful to acknowledge, even to ourselves, that we’ve been taken. Once you give a charlatan power over you, you almost never get it back.
Carl Sagan (1934-1996) American scientist and writer
The Demon-Haunted World, ch. 13 (1995)
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It will not bother me in the hour of death to reflect that I have been ‘had for a sucker’ by any number of impostors: but it would be a torment to know that one had refused even one person in need. After all, the parable of the sheep and goats makes our duty perfectly plain, doesn’t it? Another thing that annoys me is when people say ‘Why did you give that man money? He’ll probably go and drink it.’ My reply is ‘But if I’d kept [it] I should probably have drunk it.’
Nearly always, the best deception trades on the enemy’s own preconceptions. If he already believes what you want him to believe, you have merely to confirm his own ideas rather than to undertake the more difficult task of inserting new ones into his mind.