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It isn’t enough for poems to be things of beauty:
Let them stun the hearer and lead his heart where they will.

[Non satis est pulchra esse poemata; dulcia sunto
Et, quocumque uolent, animum auditoris agunto.]

Horace (65–8 BC) Roman poet, satirist, soldier, politician [Quintus Horatius Flaccus]
Epistles [Epistularum, Letters], Book 2, ep. 3 “Art of Poetry [Ars Poetica; To the Pisos],” l. 99ff (2.3.99-100) (19 BC) [tr. Palmer Bovie (1959)]
    (Source)

One of the most famous lines in the Ars Poetica.

(Source (Latin)). Other translations:

Not lore enough in Poesis, let them be sweetlye fynde,
And let them leade to where them liste the hearers plyante mynde.
[tr. Drant (1567)]

Tis not enough the labouring Muse affords
Her Poëms beauty, but a sweet delight,
To worke the hearers minds, still to the plight.
[tr. Jonson (1640); l. 140ff]

He that would have Spectators share his Grief,
Must write not only well, but movingly,
And raise Mens Passions to what height he will.
[tr. Roscommon (1680)]

'Tis not enough, ye writers, that ye charm
With ease and elegance; a play should warm
With soft concernment; should possess the soul,
And, as it wills, the listening crowd controul.
[tr. Francis (1747)]

'Tis not enough that Plays are polish'd, chaste,
Or trickt in all the harlotry of taste,
They must have passion too; beyond controul
Transporting where they please the hearer's soul.
[tr. Coleman (1783)]

'Tis not enough that poetry combine
All fancy's charms in every sounding line:
Empassion'd let her be, and melt at will
The soul to pity or with horror thrill.
[tr. Howes (1845)]

It is not enough that poems be beautiful; let them be tender and affecting, and bear away the soul of the auditor whithersoever they please.
[tr. Smart/Buckley (1853)]

Mere grace is not enough: a play should thrill
The hearer's soul, and move it at its will.
[tr. Conington (1874)]

Fine things won't make a drama: it must thrill
The hearers' souls, and sway them at its will.
[tr. Martin (1881)]

Nor is it enough that poems possess beauty in the construction. They must please and, in whatsoever direction they will, send there the feelings of the auditors.
[tr. Elgood (1893)]

Not enough is it for poems to have beauty: they must have charm, and lead the hearer's soul where they will.
[tr. Fairclough (Loeb) (1926)]

It is not enough for poems to be fine; they must charm, and draw the mind of the listener at will.
[tr. Blakeney; ed. Kramer, Jr. (1936)]

It isn't enough to make lines pretty; they must move,
and affect the hearer's soul exactly as the poet wants.
[tr. Fuchs (1977)]

Poems (oh)
can be (oh)
so beautiful
And (oh) so dull.
Poets need charm, too, to seduce our minds.
[tr. Raffel (1983 ed.)]

Sheer abstract beauty isn't enough in a poem;
Its language must so persuade the listener
And act upon his soul that he'll respond
As the poem intends.
[tr. Ferry (2001)]

Correctness is not enough in a poem; it must be attractive,
leading the listener's emotions in whatever way it wishes.
[tr. Rudd (2005 ed.)]

It’s not enough for poems to have beauty: they must have
Charm, leading their hearer’s heart wherever they wish.
[tr. Kline (2015)]

 
Added on 3-Apr-26 | Last updated 3-Apr-26
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More quotes by Horace

Luv kan’t liv on buty; it must hav sum hash, or it will fade and di.

[Love can’t live on beauty; it must have some hash, or it will fade and die.]

Josh Billings (1818-1885) American humorist, aphorist [pseud. of Henry Wheeler Shaw]
Everybody’s Friend, Or; Josh Billing’s Encyclopedia and Proverbial Philosophy of Wit and Humor, ch. 281 “Variety: Bred and Butter” (1874)
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Added on 24-Jul-25 | Last updated 24-Jul-25
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Personally I think the Camera has done more harm for Politics than any other one faction. Everybody would rather get their picture than their ideas in the paper. What does the platform of a Political party amount to compared to the photography?

Will Rogers (1879-1935) American humorist
Column (1928-07-08), “Weekly Article: Where Are the Eyes of the World Now?” [No. 289]
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Added on 18-Jul-25 | Last updated 17-Oct-25
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Neither his inability to speak, who understands his subject but cannot set it forth in words, nor his ignorance, to whom substance is lacking though words abound, can merit commendation; and if I had to choose one of the two, I should prefer uneloquent good sense to loquacious folly.

[Neque infantiam eius, qui rem norit, sed eam explicare dicendo non queat, neque inscientiam illius, cui res non suppetat, verba non desint, esse laudandam; quorum si alterum sit optandum, malim equidem indisertam prudentiam quam stultitiam loquacem]

Marcus Tullius Cicero (106-43 BC) Roman orator, statesman, philosopher
De Oratore [On the Orator, On Oratory], Book 3, ch. 35 (3.35) / sec. 142 (55 BC) [tr. Watson (1860)]
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(Source (Latin)). Alternate translations:

A Knowledge of Things, without an Ability of expressing them, no more deserves the Name of Eloquence, than a Fluency of Words, join'd to an Ignorance of Things: For my part, were I to take my Choice, I should prefer good Sense, tho' uneloquent, to Nonsense, let it be ever so flowing.
[tr. Guthrie (1755)]

Neither a knowledge of things, without ability to express them, nor a fluency fo words, without ideas, be considered as deserving the name of eloquence: for my part, were I to take my choice, I should prefer good sense, though ineloquent, to nonsense, however flowing.
[Source (1808)]

Neither the ineloquence which cannot impart what it knows, nor the ignorance that is fluent without knowledge, be deemed a subject for commendation; though, if the alternative be unavoidable, I should very much prefer ineloquent information to ignorant loquacity.
[tr. Calvert (1870)]

If have to choose between the two, I would rather have sound common sense without eloquence, than folly with a fine flow of language.
[ed. Harbottle (1906)]

Neither the tongue-tied silence of the man who knows the facts but cannot explain them in language, nor the ignorance of the person who is deficient in facts but has no lack of words, is deserving of praise. And if one had to choose between them, for my part I should prefer wisdom lacking power of expression to talkative folly.
[tr. Rackham (1942)]

No praise is due to the dumbness of the person who has mastered the matter but cannot unfold it in speech, nor, conversely, to the ignorance of the one who does not have the subject matter at his command, but has no lack of words. If we must choose between these alternatives, I myself would prefer inarticulate wisdom to babbling stupidity.
[tr. May/Wisse (2001)]

 
Added on 1-Dec-22 | Last updated 1-Dec-22
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More quotes by Cicero, Marcus Tullius

If an epigram takes up a page, you skip it:
Art counts for nothing, you prefer the snippet.
The markets have been ransacked for you, reader,
Rich fare — and you want canapes instead!
I’m not concerned with the fastidious feeder:
Give me the man who likes his basic bread.

[Consumpta est uno si lemmate pagina, transis,
Et breviora tibi, non meliora placent.
Dives et ex omni posita est instructa macello
Cena tibi, sed te mattea sola iuvat.
Non opus est nobis nimium lectore guloso;
Hunc volo, non fiat qui sine pane satur.]

Marcus Valerius Martial
Martial (AD c.39-c.103) Spanish Roman poet, satirist, epigrammatist [Marcus Valerius Martialis]
Epigrams [Epigrammata], Book 10, epigram 59 (10.59) (AD 95, 98 ed.) [tr. Michie (1972)]
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(Source (Latin)). Alternate translations:

If one sole epigram takes up a page,
You turn it o'er, and will not there engage:
Consulting not its worth, but your dear ease;
And not what's good, but what is short, does please.
I serve a feast with all the richest fare
The market yields; for tarts you only care.
My books not fram'd such liq'rish guests to treat,
But such as relish bread, and solid meat.
[tr. Killigrew (1695)]

If one small theme exhaust a page,
'Though fli'st upon the wings of rage,
To fewer words, tho' not more fine;
And met'st my matter, by the line.
A rich repast, from ev'ry stall,
We see upon thy palate pall.
We fear a sickly appetite,
Where tid-bits onely can delight.
Out oh! may I receive no guest
Who picks the tiny for the best.
His taste wills tand him more to sted,
Who makes no meal up without bread.
[tr. Elphinston (1782), Book 3, ep. 11]

If one subject occupies a whole page, you pass over it; short epigrams, rather than good ones, seem to please you. A rich repast, consisting of every species of dish, is set before you, out only dainty bits gratify your taste. I do not covet a reader with such an over-nice palate; I want one that is not content to make a meal without bread.
[tr. Bohn's Classical (1859)]

You have no patience for the page-long skit,
Your taste is ruled by brevity, not wit.
Ransack the mart, make you a banquet rare,
You'll pick the titbit from the bill of fare;
I have no use for suchy a dainty guest;
Who ekes his dinner out with bread is best.
[tr. Street (1907)]

If a column is taken up by a single subject, you skip it, and the shorter epigrams please you, not the better. A meal, rich and furnished from every market, has been placed before you, but only a dainty attracts you. I have no need of a reader too nice: I want him who is not satisfied without bread.
[tr. Ker (1919)]

You like the shortest poems, not the best,
Tis those you always read -- and skip the rest;
I spread a varied banquet for your taste,
You take made dishes and the rest you waste.
And wrong your appetite, for truth to tell
A satisfying meal needs bread as well.
[tr. Pott & Wright (1921)]

You've read one epigram; the rest you skip;
Shortness, not sweetness suits your censorship.
A whole rich mart's outspread before your feet;
And yet a small tit-bit's your only treat.
I want no gluttonous reader, no, indeed!
Still I prefer one who on bread can feed.
[tr. Francis & Tatum (1924) ep. 554]

If a poem of mine fills up a page,
You pass it by. You'd rather read
The shorter, not the better ones.
A fear to answer every need,
Rich and varied, and supplied
With many viands widely drawn
From every shop is offered you,
And yet you glance at it with scorn,
The dainties only pleasing you.
Fussy reader, away! Instead
Give me a guest who with his meal
Must have some homely peasant bread.
[tr. Marcellino (1968)]

If a page is used up with a single title, you pass it by; you like the shorter items, not the better ones. A sumptuous dinner furnished from every market is served you, but you care only for a tidbit. I don't want a reader with too fine a palate; give me the man who doesn't feel full without bread.
[tr. Shackleton Bailey (1993)]

A whole damned page crammed with verse -- so you yawn!
If a poem's too long you move swiftly on;
"Shorter the better!" is your golden rule.
But markets are scoured to make the tongue drool;
A groaning board's set -- rich sauces for days --
And yet, dear reader, you want canapés?
But I don't hunger for diners so prude:
Hail meat and potatoes -- screw finger food!
[tr. Schmidgall (2001)]

If just one poem fills a page, you skip it.
The short ones please you, not the best. I serve
a lavish dinner culled from every market,
but you are only pleased with the hors d'oeuvre.
A finicky reader's not for me; instead,
I want one who's not full without some bread.
[tr. McLean (2014)]

 
Added on 16-Sep-22 | Last updated 27-Nov-23
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More quotes by Martial

A faith is dead when no one can think of a heresy.

James Richardson (b. 1950) American poet
“Vectors: 56 Aphorisms and Ten-second Essays,” Michigan Quarterly Review, # 40 (Spring 1999)
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Added on 26-Oct-21 | Last updated 26-Oct-21
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With many readers, brilliancy of style passes for affluence of thought; they mistake buttercups in the grass for immeasurable gold mines under the ground.

Henry Wadsworth Longfellow (1807-1882) American poet
Kavanagh: A Tale, ch. 13 (1849)
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Added on 16-Jul-21 | Last updated 16-Jul-21
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More quotes by Longfellow, Henry Wadsworth

Already I had learned from thee that because a thing is eloquently expressed it should not be taken to be as necessarily true; nor because it is uttered with stammering lips should it be supposed false. Nor, again, is it necessarily true because rudely uttered, nor untrue because the language is brilliant. Wisdom and folly both are like meats that are wholesome and unwholesome, and courtly or simple words are like town-made or rustic vessels — both kinds of food may be served in either kind of dish.

[Iam ergo abs te didiceram nec eo debere videri aliquid verum dici, quia eloquenter dicitur, nec eo falsum, quia incomposite sonant signa labiorum; rursus nec ideo verum, quia impolite enuntiatur, nec ideo falsum, quia splendidus sermo est, sed perinde esse sapientiam et stultitiam sicut sunt cibi utiles et inutiles, verbis autem ornatis et inornatis sicut vasis urbanis et rusticanis utrosque cibos posse ministrari.]

Augustine of Hippo (354-430) Christian church father, philosopher, saint [b. Aurelius Augustinus]
Confessions, Book 5, ch. 6 / ¶ 10 (5.6.10) (c. AD 398) [tr. Outler (1955)]
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(Source (Latin)). Alternate translations:

Of Thyself therefore had I now learned, that neither ought any thing to seem to be spoken truly, because eloquently; nor therefore falsely, because the utterance of the lips is inharmonious; nor, again, therefore true, because rudely delivered; nor therefore false, because the language is rich; but that wisdom and folly are as wholesome and unwholesome food; and adorned or unadorned phrases as courtly or country vessels; either kind of meats may be served up in either kind of dishes.
[tr. Pusey (1838)]

Of Thyself, therefore, had I now learned that neither ought anything to seem to be spoken truly, because eloquently; nor therefore falsely, because the utterance of the lips is inharmonious; nor, again, therefore true, because rudely delivered; nor therefore false, because the language is rich; but that wisdom and folly are as wholesome and unwholesome food; and adorned or unadorned phrases, as courtly or country vessels: either kind of meats may be served up in either kind of dishes.
[ed. Shedd (1860)]

From Thee, therefore, I had now learned, that because a thing is eloquently expressed, it should not of necessity seem to be true; nor, because uttered with stammering lips, should it be false nor, again, perforce true, because unskillfully delivered; nor consequently untrue, because the language is fine; but that wisdom and folly are as food both wholesome and unwholesome, and courtly or simple words as town-made or rustic vessels, -- and both kinds of food may be served in either kind of dish.
[tr. Pilkington (1876)]

I had learned, then, from Thee, that neither ought a thing to be regarded as true because it is eloquently uttered, nor on the other hand false because awkwardly expressed; neither is it true because the diction is ungraceful, nor false because clothed in glowing language; but that truth and folly are like wholesome and hurtful food, and language ornate and bald like fine and plain dishes, and either kind of meat may be served in either kind of dish.
[tr. Hutchings (1890)]

Already I had learned from Thee, that nothing ought to seem true because it is well expressed, nor false because the word-symbols are inelegant; yet again, that nothing is true because rudely delivered, nor false because the diction is brilliant; but that wisdom and folly are like meats that are wholesome or unwholesome, and that either kind of meat can be served up in silver or in delf, that is to say, in courtly or in homely phrase.
[tr. Bigg (1897), 5.6.2]

From You then I learned that a thing was not bound to be true because uttered eloquently, nor false because the utterance of the lips is ill-arranged; but that on the other hand a thing is not necessarily true because badly uttered, nor false because spoken magnificently. For it is with wisdom and folly as with wholesome and unwholesome food: just as either kind of food can be served equally well in rich dishes or simple, so plain or beautiful language may clothe either wisdom or folly indifferently.
[tr. Sheed (1943)]

Already, therefore, I had learned from you that nothing should be held true merely be-cause it is eloquently expressed, nor false because its signs sound harsh upon the lips. Again, I learned that a thing is not true because rudely uttered, nor is it false because its utterance is splendid. I learned that wisdom is like wholesome food and folly like unwholesome food: they can be set forth in language ornate or plain, just as both kinds of food can be served on rich dishes or on peasant ware.
[tr. Ryan (1960)]

But in your wonderful, secret way, my God, you had already taught me that a statement is not necessarily true because it is wrapped in fine language or false because it is awkwardly expressed. I believe that it was you who taught me this, because it is the truth and there is no other teacher of the truth besides yourself, no matter how or where it comes to light. You had already taught me this lesson and the converse truth, that an assertion is not necessarily true because it is badly expressed or false because it is finely spoken. I had learnt that wisdom and folly are like different kinds of food. Some are wholesome and others are not, but both can be served equally well on the finest china dish or the meanest earthenware. In just the same way, - wisdom and folly can be clothed alike in plain words or the finest flowers of speech.
[tr. Pine-Coffin (1961)]

I had now learned this from you: that a thing is not necessarily true for being expressed eloquently, nor necessarily false if the sounds made by the lips are imperfectly pronounced; nor, on the other hand, is a thing true simply because it is expressed in a rough and ready way, nor false because it is uttered in a fine style. For with wisdom and folly the same thing holds good as with wholesome and unwholesome food. You can have silver or earthenware dishes on the table, just as you can have a decorated or undecorated use of language; either kind of food can be served in either kind of dish.
[tr. Warner (1963)]

I believe that because you taught me and I had already learned from you that nothing should be deemed truly spoken because it is eloquently spoken, nor false because the indications of the lips are ill-arranged. Conversely, uncouth expression does not make something true, nor polished delivery make truth false. As with wholesome and unwholesome food, so it is with wisdom and folly, and as with adorned and unadorned language, so good food and bad can be served up in elegant or rustic dishes.
[tr. Blaiklock (1983)]

 
Added on 5-Feb-08 | Last updated 8-May-23
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More quotes by Augustine of Hippo