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When we look forward and try to project what may come out of a development, we are always wrong, because the by-products sometimes become far more important than the primary thing you started out to accomplish. Nevertheless, unintelligent motion is a great deal more important in research than intelligent standing still.

Charles F. Kettering (1876-1958) American inventor, engineer, researcher, businessman
“250 at Luncheon Honor Kettering,” New York Times (1936-11-11)
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Added on 1-Mar-24 | Last updated 29-Feb-24
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Your few quatrains are not amiss,
Your couplets too are neat; for this
You earn a mild regard,
But little fame, for many men
Can write good verses now and then —
To make a book is hard.

[Quod non insulse scribis tetrasticha quaedam,
Disticha quod belle pauca, Sabelle, facis,
Laudo, nec admiror. Facile est epigrammata belle
Scribere, sed librum scribere difficile est.]

Marcus Valerius Martial
Martial (AD c.39-c.103) Spanish Roman poet, satirist, epigrammatist [Marcus Valerius Martialis]
Epigrams [Epigrammata], Book 7, epigram 85 (7.85) (AD 92) [tr. Pott & Wright (1921)]
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"To Sabellus." (Source (Latin)). Alternate translations:

Cause thou dost pen Tetrasticks clean and sweet
And some few pretty disticks with smooth feet,
I praise but not admire:
Tis easy to acquire
Short modest Epigrams that pretty look,
But it is hard and tough to write a book.
[tr. Fletcher (1656)]

That some tetrasticks not amiss you write,
Or some few disticks prettyly indite,
I like, but not admire. With small paynes tooke
An epigram is writ; but not a booke.
[tr. Killigrew (1695)]

Some not absurd tetrastichs thou may'st squeeze;
And distichs, that can scarce deny to please.
I praise, yet not admire: a verse to cook
Is no hard task; but canst thou write a book?
[tr. Elphinston (1782), Book 3, ep. 54]

For sometimes writing quatrains which are not devoid of humour, Sabellus, and for composing a few distichs prettily, I commend you; but I am not astonished at you. It is easy to write a few epigrams prettily; but to write a book of them is difficult.
[tr. Bohn's Classical (1859)]

Your writing, not without wit, certain quatrains, your composing nicely a few distichs, Sabellus, I applaud, yet am not surprised. 'Tis easy to write epigrams nicely, but to write a book is hard.
[tr. Ker (1919)]

The fact that you can write with taste
A quatrain now and then
And even several couplets too
Is something I do commend,
But I'm not amazed, for after all
A few epigrams smart and neat
Are easy to write, but a bookful of them
Is quite another feat!
[tr. Marcellino (1968)]

That you write some quatrains not without wit and turn a few couplets prettily, Sabellus, is something I praise but do not wonder at. It's easy to write epigrams prettily, but to write a book is hard.
[tr. Shackleton Bailey (1993)]

A quatrain here, a couplet there,
Some decent rhymes, but let's be fair:
Your output no great author shook;
It takes much more to fill a book.
[tr. Ericsson (1995)]

You wrote some clever couplets?
"Take a look."
These epigrams are fine --
but not a book.
[tr. Wills (2007)]

Sabellus, that you write some witty quatrains
and craft some couplets well earns my regard,
but no surprise. To write good epigrams
is easy, but to write a book is hard.
[tr. McLean (2014)]

 
Added on 7-Jul-23 | Last updated 27-Nov-23
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You recite no verse, Mamercus, but claim you write.
Claim what you like — so long as you don’t recite.

[Nil recitas et vis, Mamerce, poeta videri.
Quidquid vis esto, dummodo nil recites.]

Marcus Valerius Martial
Martial (AD c.39-c.103) Spanish Roman poet, satirist, epigrammatist [Marcus Valerius Martialis]
Epigrams [Epigrammata], Book 2, epigram 88 (2.88) (AD 86) [tr. McLean (2014)]
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"To Mamercus." (Source (Latin)). Alternate translations:

You'd Poet seem, yet nothing you rehearse:
Be what you will, so we ne'er hear your verse.
[tr. Wright (1663)]

Thou would'st a poet be, yet nought dost write:
Be what thou wilt, so nought thou dost indite.
[tr. Killigrew (1695)]

Arthur, they say, has wit. "For what?
For writing?" No -- for writing not.
[tr. Swift (early 18th C)]

Nought you recite, and would be pris'd a poet?
Be what you will, so no reciting blow it.
[tr. Elphinston (1782), 12.18]

You don't recite, but would be deemed a poet;
You shall be Homer -- so you do not show it.
[tr. Byron (early 19th C)]

You don't recite; but still would seem a poet.
You shall be Homer, so you do not show it.
[tr. Byron (early 19th C), alt.]

You recite nothing, and you wish, Mamercus, to be thought a poet. Be whatever you will, only do not recite.
[tr. Bohn's Classical (1859)]

Though you never have read us a line of your verse,
You insist on our thinking you write.
Yes, yes, be a poet; be anything else --
If only you'll forbear to recite.
[tr. Nixon (1911)]

You recite nothing, and yet wish, Mamercus, to be held a poet. Be what you like -- provided you recite nothing.
[tr. Ker (1919)]

You never recite, though you pose as a poet.
Well, for that many thanks: we will gladly forgo it.
[tr. Pott & Wright (1921)]

You'd like to be thought of as a poet
but refuse to recite your material?
Be what you want, Mammercus; the public
will tolerate you so long as you don't inflict
your verse on public nerves.
[tr. Bovie (1970)]

You recite nothing and want to be considered a poet, Mamercus. Be what you like, so long as you recite nothing.
[tr. Shackleton Bailey (1993)]

 
Added on 24-Mar-23 | Last updated 27-Nov-23
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If an article is attractive, or useful, or inexpensive, they’ll stop making it tomorrow; if it’s all three, they stopped making it yesterday.

Mignon McLaughlin (1913-1983) American journalist and author
The Neurotic’s Notebook, ch. 5 (1963)
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Added on 14-Dec-22 | Last updated 14-Dec-22
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As far as the customer is concerned, the interface is the product.

Jef Raskin
Jef Raskin (1943-2005) American computer scientist, writer
The Humane Interface, 1-5 (2000)
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Added on 15-Jun-22 | Last updated 15-Jun-22
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The methods now being used to merchandise the political candidate as though he were a deodorant positively guarantee the electorate against ever hearing the truth about anything.

Aldous Huxley (1894-1963) English novelist, essayist and critic
Brave New World Revisited (1958)
 
Added on 25-Mar-16 | Last updated 18-Mar-16
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Wanting to meet an author because you like his work is like wanting to meet a duck because you like paté.

Margaret Atwood (b. 1939) Canadian writer, literary critic, environmental activist
Negotiating with the Dead, ch. 2 “Duplicity: The jekyll hand, the hyde hand, and the slippery double” (2002)
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Usually directly attributed to Atwood, but she made it clear that it was not hers:

There's an epigram tacked to my office bulletin board, pinched from a magazine -- [the quotation]. That's a light enough comment upon the disappointments of encountering the famous, or even the moderately well-known -- they are always shorter and older and more ordinary than you expected -- but there's a more sinister way of looking at it as well. In order for the paté to be made and then eaten, the duck must first be killed. And who is it that does the killing?
 
Added on 27-May-14 | Last updated 20-Sep-19
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Don’t expect perfect products unless you are willing to pay for perfection.

(Other Authors and Sources)
Robert Siegmeister
 
Added on 1-Feb-04 | Last updated 21-Nov-21
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