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Quotations about persuasion
Note that not all quotations have been tagged, so the Search function may find additional quotations on this topic.
Man is a talking animal and he will always let himself be swayed by the power of the word.
Simone de Beauvoir (1908-1986) French author, existentialist philosopher, feminist theorist
Les Belles Images (1966)
(Source)
Yet at this very point it becomes quite clear that only an act of liberation, not instruction, can overcome stupidity. Here we must come to terms with the fact that in most cases a genuine internal liberation becomes possible only when external liberation has preceded it. Until then we must abandon all attempts to convince the stupid person. This state of affairs explains why in such circumstances our attempts to know what “the people” really think are in vain and why, under these circumstances, this question is so irrelevant for the person who is thinking and acting responsibly.
Dietrich Bonhoeffer (1906-1945) German Lutheran pastor, theologian, martyr
“On Stupidity” (1942)
(Source)
Abuse of words has been the great instrument of sophistry and chicanery, of party, faction, and division of society.
John Adams (1735-1826) American lawyer, Founding Father, statesman, US President (1797-1801)
Letter to J. H. Tiffany (31 Mar 1819)
(Source)
Words ought to be a little wild, for they are the assault of thoughts on the unthinking.
John Maynard Keynes (1883-1946) English economist
New Statesman and Nation (15 Jul 1933)
If a man makes a slip, admonish him gently and show him his mistake. If you fail to convince him, blame yourself, or else blame nobody.
Marcus Aurelius (121-180) Roman emperor (161-180), Stoic philosopher
Meditations, Book 10, #4
You can lead an organization through persuasion or formal edict. I have never found the arbitrary use of authority to control an organization either effective or, for that matter, personally interesting. If you cannot persuade your colleagues of the correctness of your position, it is probably worthwhile to rethink your own.
Alan Greenspan (b. 1926) American economist, bureaucrat
“Federal Reserve’s Chairman Blends Eye for Politics with Economic Skills,” New York Times (26 Jul 1990)
Do you know what makes a leader? It’s the man or woman who can persuade people to do what they ought to do — and which they sometimes don’t do — without being persuaded. They must also have the ability to persuade people to do what they do not want to do and like it.
Harry S Truman (1884-1972) US President (1945-1953)
Speech, Annapolis (24 May 1952)
(Source)
Truman used this phrase multiple times in his speech and writing:
- Common paraphrase: "You know what makes leadership? It is the ability to get men to do what they don't want to do and like it."
- "I could see that history had some extremely valuable lessons to teach. I learned from it that a leader is a man who has the ability to get other people to do what they don't want to do, and like it." -- Memoirs, Book 1 (1955)]
- "My definition of a leader in a free country is a man who can persuade people to do what they don't want to do, or do what they're too lazy to do, and like it." -- Where the Buck Stops (1990) [ed. M. Truman]
The essence of leadership is to get others to do something because they think you want it done and because they know it is worth while doing — that is what we are talking about.
Dwight David Eisenhower (1890-1969) American general, US President (1953-61)
Speech, Republican Campaign Picnic, Gettysburg (12 Sep 1956)
Persuasion deals in the coin of self-interest.
Richard Neustadt (1919-2003) American political scientist
Presidential Power: The Politics of Leadership, 3.3 (1960)
We address ourselves, not to their humanity but to their self-love, and never talk to them of our necessities but of their advantages.
Adam Smith (1723-1790) Scottish economist
The Wealth of Nations, 1.2 (1776)
The shepherd always tries to persuade the sheep that their interests and his own are the same.
Stendhal (1783-1842) French writer [pen name of Marie-Henri Beyle]
Letter (c. 1818)
Variants:
- "The shepherd always tries to persuade the sheep that their interests and his are the same."
- "The shepherd ... can never convince his flock of sheep that his interests and theirs are identical."
Everyone is prejudiced in favor his own powers of discernment, and will always find an argument most convincing if it leads to the conclusion he has reached for himself; everyone must then be given something he can grasp and recognize as his own idea.
Pliny the Younger (c. 61-c. 113) Roman politician, writer [Gaius Plinius Caecilius Secundus]
Letters, Book 1, Letter 20 [tr. Radice (1963)]
Some people are to be reasoned, some flattered, some intimidated, and some teased into a thing; but, in general, all are to be brought into it at last, if skillfully applied to, properly managed, and indefatigably attacked in their several weak places.
Lord Chesterfield (1694-1773) English statesman, wit [Philip Dormer Stanhope]
Letter to his son (22 May 1749)
There is no better way to convince others than first to convince oneself.
Marcus Tullius Cicero (106-43 BC) Roman orator, statesman, philosopher
(Attributed)
(Source)
In Martin Luther, Table Talk (1566) [tr. Smith & Gallinger (1915)].
Would you persuade, speak of Interest, not of Reason.
Benjamin Franklin (1706-1790) American statesman, scientist, philosopher
Poor Richard’s Almanack (Jun 1734)
To work a Man to thy Bent: 1. Know his Inclinations. 2. Observe his Ends. 3. Search out his Weakness. And so thou mayst either draw or drive him.
Thomas Fuller (1654-1734) English writer, physician
Introductio ad Prudentiam, #1067 (1731)
We are susceptible only to those suggestions with which we are already secretly in accord.
Carl Jung (1875-1961) Swiss psychologist
Modern Man in Search of a Soul, ch. 3 [tr. Dell & Baynes (1933)]
The objection to Puritans is not that they try to make us think as they do, but that they try to make us do as they think.
H.L. Mencken (1880-1956) American writer and journalist [Henry Lewis Mencken]
A Little Book in C Major, 5.22 (1916)
“I don’t keer w’at you do wid me, Brer Fox,” sezee, “so you don’t fling me in dat brier-patch. Roas’ me, Brer Fox” sezee, “but don’t fling me in dat brier-patch,” sezee.
Joel Chandler Harris (1848-1908) American writer
Legends of the Old Plantation, “How Mr. Rabbit was too sharp for Mr. Fox” (1886)
